Call: 714-334-0638

About InFinishes

In 1996, Firenze Enterprises, Inc. embarked on the task of promoting Italian lime finishes to North America. They did so in association with FirenzeColor-Marmorino®, a highly respected company in Europe, and they became the exclusive importers for this product. In 2011, InFinishes, Inc., formed an association with Firenze Enterprises, Inc., and we are now the main distributor of all Firenzecolor italian products of all Firenze Italian products in the West Coast of the United States.

This association allows us to provide fast and in some cases, immediate delivery of our authentic Italian products and Venetian Plaster services to designers, contractors, architectural firms, homeowners and others in the West Coast. Beyond our distribution services of a huge selection of Italian made Venetian Plaster, our goal is to provide education and training of a centuries old product and method of application, which has been traditionally vastly desired in Europe as a wall finish. InFinishes also produces custom color matches for specific jobs, and with a 24 hour turn-around if required.

We also stay current with new looks and techniques in the world of Venetian Plaster, and keep our customers informed of these new trends through our educational materials and training classes. We feel strongly that it's all about three things: great products, color and service. Take a look at our Image Gallery, or better yet, come visit our Showroom Gallery and feel the beauty of this unique art on our walls.

Facts About Venetian Plaster

Simply stated, Venetian Plaster as it is commonly known is an ancient mineral building material building material which originates with lime and marble, lime that can be brought up to a high polish, low polish, matte finish, and smooth to the touch. It can also have a granular texture. The term Venetian Plaster also can refer to the method of application. Natural lime plasters have been around since the time of the ancient Egyptians and peoples of Antiquities. Originally, they were strictly used for the protection of structures. The Venetians took it to another level. They added natural pigment to add a decorative use both interior and exterior. InFinishes carries many types of authentic Italian Plaster imported directly from Italy. For the purpose of discussion, we will refer to our products as Venetian Plaster & Italian Plaster unless otherwise specified. InFinishes brings you a large variety of traditional lime finishes as well as innovations in exterior sealers, lime paints and exterior lime products.

Come Visit Our Showroom Gallery

InFinishes has created a beautiful Showroom Gallery in our Headquarters located in Huntington Beach, California. Here you'll be able to see, and feel, a wide selection of beautiful traditional and modern finishes, colors, and techniques. Visit us or click on our Image Gallery to see samples of our beautiful Italian mineral plaster finishes, and Create Your World with InFinishes!

InFinishes, Inc.
7452 Lorge Circle
Huntington Beach, CA 92647

Modern living with Italian Venetian Plaster. To achieve the beautiful finishes and textures available today in Italian Venetian plaster, you do need to follow 3 important but simple steps, and we’ll go into those details in this article. The InFinishes Layering Effect is all you’ll need to successful Venetian Plaster...


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